Onboarding/KYB Friction and Impact on Volume
Anyone else seeing a significant drop-off in new account conversions specifically tied to the KYB process? We've A/B tested our flow and it seems the drop is less about the steps themselves and more about the time it takes for final approval once documents are submitted. For crypto specifically, the immediacy expectation is high. Curious if others are experiencing this, and what, if any, solutions or workarounds you've implemented to streamline this without compromising compliance. The lag in getting live accounts is impacting our projected volume for $BTC and $ETH pairs especially.
That's a really interesting point about the time for approval being the bigger blocker than the steps. I definitely feel that urgency when trying to get into new platforms myself. Have you considered any ways to offer limited functionality while waiting for full KYB, or does regulation prevent that?