Cross-border KYC/AML for new digital asset listings

With so many new digital assets emerging, particularly those with a global user base from day one, what are the current best practices folks are seeing for robust cross-border KYC and AML? Specifically, how are you navigating the discrepancies in regulatory requirements between jurisdictions when a token's initial distribution isn't geo-fenced but its subsequent trading is? It's a compliance minefield for platforms.