The concept of embedded finance is everywhere, from BNPL at checkout to banking services within SaaS platforms. What's the next frontier here? Are we looking at truly invisible payments becoming the norm for everyday transactions, bypassing traditional checkout flows entirely?
While the 'invisible payment' idea is compelling, I wonder about the consumer's perception of control and transparency. Will people be comfortable with transactions happening without explicit approval every time? There might be a psychological barrier there.
I agree, it feels like we're heading towards a point where transactions are so seamless you almost don't notice them. Think about subscriptions – imagine that for all your daily micro-purchases.