$GOOGL +6.7% today — what's driving it?

Looks like broader market sentiment is positive today, and tech is getting a good boost. I'm holding a long-term position, but wasn't expecting this kind of pop. Curious to hear if anyone has a specific catalyst in mind beyond the general market uplift.

Earnings are next week, could be some early positioning ahead of the report. The overall market is also strong today.

This move seems to be largely driven by the broader market's positive reaction to the latest inflation data, specifically the PPI report. While it's a good day for Alphabet, it's worth considering if this is a sustainable trend or just a relief rally after recent dips.